Today, many messages never make it to ink on paper. Your perspective clients are more likely to be scrolling through your website on their phone than reading a direct mail brochure. Keeping your audience engaged and interacting with your message not only builds awareness, it builds trust.
I have honed and delivered multiple electronic delivery solutions including corporate websites and microsites, to keep audiences relating to and interacting with the story I want them to hear.
The “Mad Men” way of unilaterally addressing your message is rarely effective anymore. Today, multi-modal initiatives need to be used to stimulate your audience and foster comprehension and desire. Today’s landscape is closer in kind to the glory days of vaudeville where a consumer needs a song and a dance to understand and act. The following examples illustrate how I have engaged clients and audiences with video production and multi-media presentations.
Any creative worth their salt can create visually appealing images. However, creating successful plans or campaigns for business purposes is an art unto itself. Nearly two decades of experience have provided me the insight to know how some that will buy your products or services will see and respond to your message.
To create an effective marketing campaign, the end goals need to be clearly defined, visualized and planned for. Empowering all team members to know the goals and plan accordingly will allow for a more productive use of their abilities.
Twenty years in the Design and Marketing industries has offered me the opportunity to add many tools to my toolbox. I have been instrumental in coordinating nationwide photography programs and collateral campaigns as well as providing the copywriting to support those efforts. I can call upon these skills to fully realize the given objectives of many projects.