McShane was contracted to help AIRE reimagine their annual bus tour to several available industrial facilities. As a founding member of the creative team, we moved the tour off the bus and into a presentation hall. “Magical Mystery Tour” was originally conceived with a baseball theme (Corridor of Dreams), but needed to change after inadequate support for the subject.
My responsibilities included theme conceptualization and rebranding, art direction of the project’s videographer, event marketing and the processing all content as provided by the represented properties.